ETF Securities celebrates its first anniversary by announcing that ETFS Physical Silver (SIVR) Management Fees will remain at 0.30%

• ETF Securities listed its first product ETFS Physical Silver (SIVR) on July 24, 2009 debuting as the lowest priced physically backed Silver Exchange Traded Product (ETP)
• Subsequent listings include ETFS Physical Swiss Gold (SGOL), ETFS Physical Platinum (PPLT) and ETFS Physical Palladium (PALL)
• Total Assets Under Management now stands at $1.6bn (as of June 3, 2010)
• Options ⁽³⁾ are trading on ETFS Physical Swiss Gold Shares (SGOL) and ETFS Physical Silver Shares (SIVR)

July 27th, 2010 - ETF Securities Ltd (ETFS), one of the world's leading providers of Exchange Traded Products (ETPs), is independently owned and currently has USD $20 billion (as of July 13, 2010) of assets invested in over 200 of its products globally.

ETFS listed its first Exchange Traded Commodity (ETC) on NYSE ARCA ETFS Physical Silver (SIVR) on July 24, 2009. SIVR has since garnered $164m of assets. ETFS opinion is that the cost effectiveness of SIVR at 0.30% has contributed to its success to date.

Since SIVR ETFS has listed ETFS Physical Swiss Gold (SGOL), ETFS Physical Platinum (PPLT) and ETFS Physical Palladium (PALL). In total assets invested stands at $1.6bn (as of June 3 13, 2010).

ETFS is the first US ETP Sponsor to provide investors with access to a full suite of precious metal ETCs. Investors can now trade physically-backed Gold, Silver, Platinum and Palladium ETCs from the same provider. ETFS recently announced total assets under management in the four US physically backed products exceed $1.6bn (as of June 3, 2010).

Each precious metal trust is backed by allocated bullion and stored in secure vaults by the Custodian, JPMorgan Chase Bank and HSBC, N.A, two of the world's leading Custodians for precious metals. The Shares represent an interest in physical gold owned by the Trust.

Commenting on this milestone for ETF Securities in the US, Fred Jheon, Head of Product and Business Development for ETFS Marketing LLC, commented:

“The growth of our US business and the product adoption from investors is positive feedback that our overall strategy to enter the US market was the right decision. We are pleased with the progress to date and will continue to aggressively expand our US presence by increasing distribution efforts while providing low-cost, innovative and differentiated products to investors.”

The four precious metal ETFs have the following key features:

• Track spot price of underlying metal less associated management fees
• 100% physically backed by London Bullion Markets Association (LBMA) Good Delivery bullion bars – minimal counterparty risk
• Gold vaulted in Switzerland
• Silver, Platinum & Palladium vaulted in London and Switzerland
• Bullion holdings audited by specialist audit firm biannually – audit reports published on the website www.etfsecurities.com
• Bullion bar list published on website
• Cost effective⁽¹⁾
• ETFS Physical Silver Shares gross expense ratio of 0.30% and net expense ratio of 0.45%. The Sponsor intends to waive a portion of its fee and reduce the sponsor’s fee to 0.30% until July 24, 2010. After July 24, 2010, the Sponsor may renew its fee waiver, waive a larger or smaller portion of its fee or not renew its fee waiver. The Sponsor is under no obligation to continue to waive all or part of the Sponsor’s Fee after the fixed end date of its waiver. Ordinary brokerage fees do apply.

Options are not suitable for all investors, please contact your financial adviser before investing.

For more information please contact the US marketing agent, ETFS Marketing on 212-918-4954 or visit our website: www.etfsecurities.com

The ETFS Gold Trust, ETFS Silver Trust, ETFS Palladium Trust and ETFS Platinum Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.

⁽¹⁾ The Sponsor expects that, for many investors, costs associated with buying and selling the Shares in the secondary market and the payment of the Trusts ongoing expenses will be lower than the costs associated with buying, selling, storing and insuring Gold, Silver, Palladium and Platinum bullion in a traditional allocated Gold and Silver bullion account.

⁽²⁾ Ordinary brokerage fees do apply.

⁽³⁾ Options are not suitable for all investors, please contact your financial adviser before investing.

Fred Jheon is a registered representative of ALPS Distributors Inc.

Risks and Important Considerations

The value of the Shares relates directly to the value of the gold, silver, palladium and platinum held by the Trusts and fluctuations in the price of gold, silver, palladium and platinum could materially adversely affect an investment in the Shares. Several factors may affect the price of gold, silver, palladium and platinum, including: A change in economic conditions, such as a recession, can adversely affect the price of gold, silver, palladium and platinum. Gold, silver, palladium and platinum are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors' expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of bullion producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards bullion, it could cause a decline in world gold, silver, palladium and platinum prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust's gold, silver, palladium and platinum could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts. Investments in the trusts do not constitute a direct investment in the underlying metals.

The Trusts are new and have limited operating history. Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. Since there is no limit on the amount of gold, silver, palladium and platinum that the Trusts may acquire, the Trust, as it grows, may have an impact on the supply and demand of gold, silver, palladium and platinum. Please refer to the prospectus for complete information regarding all risks associated with the Trusts.

The Sponsor intends to waive a portion of its fee and reduce the sponsor’s fee to 0.30% until July 24, 2010. After July 24, 2010, the Sponsor may renew its fee waiver, waive a larger or smaller portion of its fee or not renew its fee waiver. The Sponsor is under no obligation to continue to waive all or part of the Sponsor’s Fee after the fixed end date of its waiver.

Shares in the Trusts are not FDIC insured, may lose value and have no bank guarantee.

This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus.

ALPS Distributors, Inc. is the marketing agent for ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust. ETF Securities Ltd. or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may be provided for ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust by ETFS Marketing LLC.

Although Shares of the Trust may be bought and sold on the exchange through any brokerage account, they are not individually redeemable directly from the Trust. Investors may acquire Shares and tender them for redemption through the Trust in Basket aggregation only. Please see the prospectus for more details.

This press release contains “forward-looking statements” with respect to results of operations, plans, objectives, future performance and business. Statements preceded by, followed by or that include words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, or similar expressions are intended to identify some of the forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are included, along with the statement, for purposes of complying with the safe harbor provisions of that Act. All statements (other than statements of historical fact) included in this press release that address activities, events or developments that will or may occurring the future, including such matters as changes in commodity prices and market conditions (for Gold, Silver, Platinum and Palladium and the Shares), the Trusts operations, the Sponsors plans and references to the Trusts future success and other similar matters are forward looking statements. These statements are only predictions. Actual events or results may differ materially.

Contacts for Press:

Stephanie DiIorio
Intermarket Communications
(212) 754-5415
sdilorio@intermarket.com

Helen Burden
ETF Securities
+44 20 7448 4336
helen.burden@etfsecurities.com

All Other US Inquiries:
info@etfsecurities.com
ETFS Marketing LLC
48 Wall Street, 11th Floor
New York City, NY 10005

ETF000240 12/31/10


ETFS Physical Asian Gold Shares are issued by the ETFS Asian Gold Trust. ETFS Physical White Metals Basket Shares are issued by ETFS White Metals Basket Trust. ETFS Physical Precious Metals Basket Shares are issued by the ETFS Precious Metals Basket Trust. ETFS Physical Silver Shares are issued by the ETFS Silver Trust. ETFS Physical Swiss Gold Shares are issued by the ETFS Gold Trust. ETFS Physical Platinum Shares are issued by the ETFS Platinum Trust. ETFS Physical Palladium Shares are issued by the ETFS Palladium Trust.

ETPs = Exchange Traded Products


Important Risks

The value of the Shares relates directly to the value of the precious metal held by the Trusts and fluctuations in the price could materially adversely affect an investment in the Shares. Several factors may affect the price of precious metals, including:

A change in economic conditions, such as a recession, can adversely affect the price of the precious metal held by the Trusts. Some metals are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares;

Investors' expectations with respect to the rate of inflation;

Currency exchange rates;

Interest rates;

Investment and trading activities of hedge funds and commodity funds; and

Global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of the precious metal held by the Trusts or producing companies, it could cause a decline in world precious metal prices, adversely affecting the price of the Shares.

Also, should the speculative community take a negative view towards the precious metal held by the Trusts, it could cause a decline in prices, negatively impacting the price of the Shares.

There is a risk that part or all of the Trusts' physical precious metal could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts. Since there is no limit on the amount of platinum and palladium that the Trust may acquire, the Trust, as it grows, may have an impact on the supply and demand of platinum and palladium.

The Trusts have limited operating history.

Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility.

This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus.

Shares in the Trusts are not FDIC insured and may lose value and have no bank guarantee.

Investors buy and sell shares on a secondary market (i.e., not directly from Trusts). Only market makers or "authorized participants" may trade directly with the Trusts, typically in blocks of 50k to 100k shares.

Carefully consider each Trusts' investment objectives, risk factors, and fees and expenses before investing.

An investment in the trust does not constitute a direct investment in the underlying metal.

ALPS Distributors, Inc. is separate and unaffiliated to Dorsey Wright and Associates. ALPS Distributors, Inc. is the marketing agent for ETFS Silver Trust, ETFS Gold Trust, ETFS Platinum Trust, ETFS Palladium Trust, ETFS Precious Metals Basket Trust, ETFS White Metals Basket Trust and ETFS Asian Gold Trust.

For further discussion of the risks associated with an investment in the Trusts please read the prospectus.