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The ETFS Silver Trust, ETFS Gold Trust, ETFS Platinum Trust and ETFS Palladium Trust are not investment companies registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. This Material must be accompanied or proceed by the prospectus. These investments are not suitable for all investors.
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Successful first trading week for ETF Securities Platinum and Palladium
exchange-traded funds (ETFs). High exchange volumes and asset inflows.
- ETFS Physical Platinum Shares (Ticker: PPLT)
- ETFS Physical Palladium Shares (Ticker: PALL)
First Trading Day Highlights for PPLT and PALL:
- Assets under Management: Total assets for PPLT and PALL now exceed $350M with total assets across all four physically-backed products now at $850M as of January 15, 2010.
- First Week Net New Assets: PPLT and PALL collectively garnered over $350M in the first trading session across multiple market participants.
- Trading Volumes: PPLT traded a daily average of over 300k shares and PALL traded over450k shares.
ETFS Platinum Trust (PPLT) and ETFS Palladium Trust (PALL)
The objective of the ETFS Platinum Trust’s (PPLT) shares reflect the performance of the price of Platinum, less the Trust’s expenses. The Trust is open ended and is designed for investors who want a cost-effective (1) and convenient (2) way to invest in Platinum as well as diversify their precious metal holdings. Both products have an expense ratio of 0.60% per annum. (3) The objective of the ETFS Palladium Trust’s (PALL) shares reflect the performance of the price of Palladium, less the Trust’s expenses. The Trust is open ended and is designed for investors who want a cost-effective (1) and convenient (2) way to invest in Palladium as well as diversify their precious metal holdings.
ETFS Platinum Trust (PPLT) and ETFS Palladium Trust (PALL) are both backed by Platinum and Palladium allocated bullion in plate and ingot form stored in secure vaults in London & Switzerland by the Custodian, JPMorgan Chase Bank, N.A, one of the world's leading Custodians for precious metals. All plate and ingot held by the trust conforms to the London Platinum and Palladium Market (LPPM)(4) “good delivery list”. The Shares represent an interest in physical platinum and palladium bullion owned by the Trust. The physical platinum and palladium allocated bullion of the Trust is subject to minimal counterparty or credit risks, which contrasts with other offerings that achieve bullion exposure through the use of derivatives.
ETF Securities now offers a full precious metal offering to US investors with a suite of four physically backed precious metal ETFs that include: Gold (SGOL), Silver (SIVR), Platinum (PPLT) and Palladium (PALL). All four ETFs have seen positive interest to date from investors looking to gain exposure to a broader set of physically backed precious metals or diversify existing gold and silver holdings from legacy products because of the use of secure vaults in Switzerland (SGOL), the transparent vault auditing process and lower management fees.
Commenting on the first week’s trading of the new physical ETFs on NYSE ARCA Fred Jheon, Head of Product and Business Development of ETFS Marketing LLC, said:
“The first week of trading in PPLT and PALL has been very strong and reflects healthy investor interest. Investors like the physical backed structure and uniqueness of these PGM products to the US market. This has also been ETF Securities most successful launch to date globally!”
For more information please contact the US marketing agent, ETFS Marketing on 212-918-4954 or visit our website: www.etfsecurities.com
The ETFS Gold Trust, ETFS Silver Trust, ETFS Palladium Trust and ETFS Platinum Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.
(1) The Sponsor expects that, for many investors, costs associated with buying and selling the Shares in the secondary market and the payment of the Trusts ongoing expenses will be lower than the costs associated with buying, selling, storing and insuring Gold, Silver, Palladium and Platinum bullion in a traditional allocated Gold and Silver bullion account.
(2) The Shares will trade on the NYSE Arca and will provide institutional and retail investors with indirect access to the Gold, Silver, Palladium and Platinum bullion market.
(3) Ordinary brokerage fees do apply.
(4) The LPPM Good Delivery list represents the de facto standard for the quality of palladium and platinum bars. Stringent criteria for assaying standards and specifications for weight, dimensions, fineness/purity that identify and validate marks and appearance of the bars must be met to qualify as being London Good Delivery bar.
Fred Jheon is a registered representative of ALPS Distributors Inc.
Risks and Important Considerations
The value of the Shares relates directly to the value of the gold, silver, palladium and platinum held by the Trusts and fluctuations in the price of gold, silver, palladium and platinum could materially adversely affect an investment in the Shares. Several factors may affect the price of gold, silver, palladium and platinum, including: A change in economic conditions, such as a recession, can adversely affect the price of gold, silver, palladium and platinum. Gold, silver, palladium and platinum are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors' expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of bullion producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards bullion, it could cause a decline in world gold, silver, palladium and platinum prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust's gold, silver, palladium and platinum could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts.
The Trusts are new and have limited operating history. Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. Since there is no limit on the amount of platinum and palladium that the Trust may acquire, the Trust, as it grows, may have an impact on the supply and demand of platinum and palladium. Please refer to the prospectus for complete information regarding all risks associated with the Trusts.
Shares in the Trusts are not FDIC insured, may lose value and have no bank guarantee.
This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus.
ALPS Distributors, Inc. is the marketing agent for ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust. ETF Securities Ltd. or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may be provided for ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust by ETFS Marketing LLC.
Although Shares of the Trust may be bought and sold on the exchange through any brokerage account, they are not individually redeemable directly from the Trust. Investors may acquire Shares and tender them for redemption through the Trust in Basket aggregation only. Please see the prospectus for more details.
This press release contains “forward-looking statements” with respect to results of operations, plans, objectives, future performance and business. Statements preceded by, followed by or that include words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, or similar expressions are intended to identify some of the forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are included, along with the statement, for purposes of complying with the safe harbor provisions of that Act. All statements (other than statements of historical fact) included in this press release that address activities, events or developments that will or may occurring the future, including such matters as changes in commodity prices and market conditions (for Gold, Silver, Platinum and Palladium and the Shares), the Trusts operations, the Sponsors plans and references to the Trusts future success and other similar matters are forward looking statements. These statements are only predictions. Actual events or results may differ materially.
Contacts for Press:
Stephanie Lowenthal
Intermarket Communications
(212) 754-5415
slowenthal@intermarket.com
Helen Burden
ETF Securities
+44 20 7448 4336
helen.burden@etfsecurities.com
All Other US Inquiries:
info@etfsecurities.com
ETFS Marketing LLC
48 Wall Street, 11th Floor
New York City , NY10005
ETF000187 12/31/10
ETFS Physical Silver Shares are issued by the ETFS Silver Trust. ETFS Physical Swiss Gold Shares are issued by the ETFS Gold Trust. ETFS Physical Platinum Shares are issued by the ETFS Platinum Trust. ETFS Physical Palladium Shares are issued by the ETFS Palladium Trust.
ETFs = Exchange Traded Funds
Important Risks
The value of the Shares relates directly to the value of the precious metal held by the Trusts and fluctuations in the price could materially adversely affect an investment in the Shares. Several factors may affect the price of precious metals, including:
A change in economic conditions, such as a recession, can adversely affect the price of the precious metal held by the Trusts. Some metals are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares;
Investors' expectations with respect to the rate of inflation;
Currency exchange rates;
Interest rates;
Investment and trading activities of hedge funds and commodity funds; and
Global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of the precious metal held by the Trusts or producing companies, it could cause a decline in world precious metal prices, adversely affecting the price of the Shares.
Also, should the speculative community take a negative view towards the precious metal held by the Trusts, it could cause a decline in prices, negatively impacting the price of the Shares.
There is a risk that part or all of the Trusts' physical precious metal could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts. Since there is no limit on the amount of platinum and palladium that the Trust may acquire, the Trust, as it grows, may have an impact on the supply and demand of platinum and palladium.
The Trusts have limited operating history.
Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility.
Please refer to the prospectus for complete information regarding all risks associated with the Trusts.
Shares in the Trusts are not FDIC insured and may lose value and have no bank guarantee.
Investors buy and sell shares on a secondary market (i.e., not directly from Trusts). Only market makers or "authorized participants" may trade directly with the Trusts, typically in blocks of 50k to 100k shares.
Carefully consider each Trusts' investment objectives, risk factors, and fees and expenses before investing.
An investment in the trust does not constitute a direct investment in the underlying metal.
ALPS Distributors, Inc. is the marketing agent for ETFS Silver Trust, ETFS Gold Trust, ETFS Platinum Trust and ETFS Palladium Trust.
For further discussion of the risks associated with an investment in the Trusts please read the prospectus.

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(08/17/10)
ETF Securities USA LLC (ETFS) announced a record days trading volume in ETFS Physical Swiss Gold Shares (SGOL) of 1.74m shares or approx $208m in dollar value traded. 1.74m shares represents the largest one day volume since SGOL’s inception on September 9th, 2009.
(07/27/10)
ETF Securities Ltd (ETFS), one of the world's leading providers of Exchange Traded Products (ETPs), is independently owned and currently has USD $20 billion (as of July 13, 2010) of assets invested in over 200 of its products globally.
(07/02/10)
ETF Securities USA LLC (ETFS) announced today that options for both ETFS Physical Silver Shares (SIVR) and ETFS Physical Swiss Gold Shares (SGOL) are trading.
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